Every business has a mission to accomplish. The missions are targeted with the production, customers, employees, and shareholders. The objects and motivations backing you for the start-up, and your desires to take your business up to a certain level, and your strategies to carry out the process of realizing your dreams, this is what the mission statement is all about. The question of how to write a mission statement inquires not only about the significance of the said but also about its
Why write a mission statement
While looking at the business catalogs or web pages of different companies, you would notice that almost every business has a well-defined mission statement. This is not only a norm of practice but an essential tool indeed to interact with everyone inside and outside your business. A mission statement serves as your spokesperson.
A well-crafted mission statement elaborates the functional structure of the business. It also directs the reader about the focus of the business towards its
- Customers
- Employees
- Shareholders
Focal points of a mission statement
A mission statement is the interface of your business. You can convey the soul of your business activities in a few lines to make it easier for the reader to have an idea about your directions. And more importantly, it performs as a motivational force for the employees on the way to reach their mentioned targets.
A mission statement is required to be precise and effective. It ought to cover the following main points.
WHO ARE YOU
Your mission statement must reflect the real image of your firm. It must contain knowledge about your values, geography, strengths and your concerns. A detailed read is as follows.
Values
A professionally-focused mission statement always values the quality and is customer-oriented. The main target in this section is to derive customers’ attention and to attain their interest in your business by defining the core values and business philosophy of the enterprise.
A firm’s philosophy means the foundational principles of the business or company. The philosophy of the business describes the reasons and purpose for its existence pertaining to the boundaries, social limitations, and moral restrictions.
Geography
It means your region of operations and your target markets. The mission statement of a business specifically explains about the regions in which the business will serve.
Strengths
Delineate your strengths boldly. Your targets and missions should coherent with the parallel strengths. Remember your goals are the barometer of your strengths so standardize them at an achievable level.
Concerns
The mission statement should also comprise of the expressed concern of the enterprise in the following fields
For public
How the firm feels about its social responsibilities towards the general public and towards the environment e.g. “our productions process is environmentally friendly”
For employees
No offenses about the major focus on the customers. But this little phrase “our employees are our asset” exhibits the company’s concerns that how they value their workforce.
WHAT ARE YOU OFFERING
Products
Since the purpose of the business is to offer products or services, the mission statement needs to display a complete description of the features of your product. Of course, you are limited by words while writing your mission statement, but, presenting the best constituents of your product is elementary too.
For that purpose, instead of giving detailed qualities add only the main head. For example mention the main characteristics of the product to describe its appearance, integrant, and potentiality.
Technology
Don’t forget to mention the latest techniques and technologies you are involving in the production to make your product distinct from your competitor.
TO WHOM YOU ARE ADDRESSING
You are addressing a specific group of people who have an interest in buying your product. This group is called your potential customers.
Benefits
A mission is a platform to articulate that all you intend is to benefit your customers with the valued products and exclusive qualities which they want. Customers only value the benefits if they find them related to their requirements. Define the uniqueness and compatibility of your product in such an attractive manner so that the clients would think about choosing your product.
As the ending note, your mission statement should cover all the above points or most of them to be effective.
